Department of Creative Product Design and Management
With a view to the industrial demands for the professional members of high-level product design, this department will cultivate the professionals with product planning, marketing, product design and practical design experience. This department takes a global view and focuses on the native professionals. Both theory and practice are emphasized, and the abilities in vision modeling languages and basic theory are improved. These curricula just for techniques will be changed into the instruction in planning and problem-solving. Through the traditional and digital media, the advertisement and the information on fashionable commodities can be known to the public in the way of vision design. The educational objectives of the department are:
Offer excellent and humanistic design education.
Emphasize theory and practice.
Three moral educations (character, quality and taste).
Fulfill what has been learned and make industry-university cooperation in the win-win situation.
Equip students with creativity and competitiveness for product design and management.
The business information always shows up in the daily life through every vision medium, so the business design department focuses on how to combine the vision elements with sound and light to achieve the marketing modeling performance. People are provided with rich information and taste of life by every colorful type. In terms of the teaching planning, there are three curriculum modules, design and marketing, digital design, design of technological products. Within this framework, the internationalization is a benchmarking and the localization is a focus. Both theory and practice are emphasized, and the abilities in vision modeling languages and basic theory are improved. These curricula just for techniques will be changed into the instruction in planning and problem-solving.
The department focuses on the three developments, design of technological products, creative design and digital marketing, to cultivate the professionals with product planning, marketing, product design and practical design experience. The development features are:
Develop the customization and aestheticization design of fashionable creative life products.
Product planning and creative design developed by marketing ideas and manufacture.
Combine with local culture and features to develop the product design of cultural creativity.
Integrate related curricula of business administration to cultivate innovative entrepreneurship.
Professional labs include the computer-aided design lab, ceramic classroom, metalworking classroom, virtual studio, digital video lab, sketching classroom, etc.
Students can study in domestic or foreign related graduate institutes.
The graduates can work in the fields of product design, development, marketing, etc.
The graduates can work as the professional designer at design companies.
The graduates can work as product design developers in industries.
The graduates can start their own business or set up a studio with joint capital.
The graduates can participate in the public employment exams to work in the government institutions for related design jobs.